Tampa, Florida employer health plans: what they cost and who gets paid
Updated plan year 2024, the most recent complete year
304 employers in Tampa, Florida filed health plans with 100 or more participants for plan year 2024, covering 328,736 participants. They reported $99M in insurance premiums and $38M in broker commissions and fees. The median broker rate on commission-paying, fully insured medical plans was 4.6% of premium, against 4.6% across Florida and 3.8% nationally. Against 2023, premiums were down 9.4% and broker pay rose 6.2%.
Funding: 104 fully insured · 111 self-funded · 89 mixed. 200 of 304 plans pay at least some medical claims from the employer's own assets.
Largest employer health plans in Tampa
Tampa employers reporting the most insurance premium across every Schedule A contract, with what they paid brokers.
| Employer | Premiums | Broker pay | Participants | Top broker |
|---|---|---|---|---|
| Pfizer Inc | $5,428,548 | $310,698 | 32,225 | Strategic Non-Medical Solutions LLC |
| Tampa Bay Banking Company | $4,488,826 | $199,442 | 291 | The Baldwin Group |
| Hill, Ward, & Henderson, P.A | $3,875,454 | $198,642 | 238 | The Baldwin Group |
| Sunrise Landscaping LLC | $3,127,664 | $156,759 | 219 | Stahl & Associates Insurance Inc. |
| Diversified Maintenance, LLC. | $3,044,231 | $76,522 | 428 | Cottingham and Butler Insuranc |
| Family First Homecare, LLC | $3,030,708 | $184,341 | 1,794 | Gallagher |
| Avalon Administrative Services, LLC | $2,850,563 | $227,559 | 231 | Wallace, Welch & Willingham, Inc. |
| Emi Industries LLC | $2,534,103 | $103,445 | 246 | The Baldwin Group |
| Emi Acquisition Company, Inc. | $2,534,103 | $103,445 | 246 | The Baldwin Group |
| Leading Edge Administrators LLC | $2,424,752 | $1,830 | 172 | The Baldwin Group |
| CR Fitness Holdings LLC | $2,319,340 | $163,361 | 222 | Intrust Business Partners, LLC |
| Florida Urology Partners | $2,236,348 | $197,200 | 283 | HUB International |
| Family Ford, Inc. dba Brandon Ford | $2,221,195 | $120,456 | 266 | Wallace, Welch & Willingham, Inc. |
| Permira Advisers Holdings LLC | $2,134,721 | $165,133 | 110 | Higginbotham |
| Air Centers of Florida | $2,072,597 | $130,626 | 154 | Excalibur Financial Group |
| Women's Care Enterprises, LLC | $2,033,136 | $261,876 | 2,028 | Mercer |
| Lowry Park Zoological Society of Tampa Inc | $1,916,634 | $112,661 | 251 | The Baldwin Group |
| La Cava Jacobson & Goodis, P.A. | $1,821,291 | $126,970 | 136 | Marsh McLennan Agency |
| Metropolitan Ministries, Inc | $1,796,807 | $63,793 | 306 | Me Wilson Company LLC |
| Tampa Bay Steel Corporation | $1,727,462 | $97,240 | 127 | Stahl Herndon & Associates Inc |
| Physician Partners of America | $1,696,975 | $198,830 | 329 | 360 Wealth & Benefits |
| Bush Ross, P.A. | $1,627,593 | $96,175 | 108 | The Baldwin Group |
| Amsco Air Mechanical & Service Corporation | $1,620,981 | $109,260 | 177 | Phillip C. Schermerhom |
| HSP Southern Healthcare, LLC | $1,487,571 | $183,874 | 794 | The Baldwin Group |
| Bay Area Pools & Spas Inc | $1,486,572 | $124,824 | 661 | Willis Towers Watson |
Source: DOL Form 5500 Schedule A, plan year 2024; employers are grouped by the sponsor's mailing city as filed. Self-funded employers show only stop-loss and ancillary premium.
Who gets paid
Commissions and fees reported by Tampa employers, with the number of employer plans naming each broker.
| Broker | Commissions + fees | Plans |
|---|---|---|
| Lockton | $4,086,635 | 27 |
| The Baldwin Group | $3,385,508 | 42 |
| Mercer | $2,806,354 | 22 |
| Marsh McLennan Agency | $2,762,741 | 34 |
| Brown & Brown | $1,906,936 | 20 |
| HUB International | $1,790,866 | 12 |
| Gallagher | $1,519,997 | 21 |
| USI Insurance Services | $1,391,572 | 28 |
| Aon | $1,350,034 | 11 |
| Willis Towers Watson | $1,340,243 | 6 |
Largest medical carriers
Medical premium written for these employers.
Tampa against Florida and the U.S.
Medians over the same definitions on every BenefitsLedger page: commission rate on commission-paying, fully insured medical plans; broker pay per employer that disclosed any; medical premium per covered person.
| Tampa | Florida | United States | |
|---|---|---|---|
| Employer plans | 304 | 3,039 | 58,547 |
| Median commission rate | 4.6% (51 plans) | 4.6% | 3.8% |
| Middle half of rates | 3.7% – 5.2% | 3.7% – 5.2% | 2.7% – 5.0% |
| Median broker pay per employer | $82,019 | $83,531 | $72,628 |
| Medical premium per covered person | $9,659 | $9,849 | $7,274 |
| Plans reporting no commission | 4 | 39 | 933 |
Year over year. In plan year 2023, 290 Tampa employers reported $110M in premiums and $36M in broker pay for 280,675 participants; in 2024 it was $99M and $38M for 328,736 participants (premiums −9.4%, broker pay +6.2%).
Source: DOL Form 5500 and Schedule A, plan years 2024 and 2023, employer health plans with 100 or more participants; built October 24, 2026. Medians need at least 10 rated plans to be shown for a city. Methodology.
How much do Tampa employers pay health insurance brokers?
304 Tampa employers reported $37,699,376 in broker commissions and fees on their 2024 Form 5500 filings, 295 of them disclosing at least some compensation. Among 51 commission-paying, fully insured medical plans, the median broker rate was 4.6% of premium, 0.0 points above the Florida median of 4.6% and 0.9 points above the U.S. median of 3.8%. In dollars, the median Tampa employer that disclosed broker pay reported $82,019.
Which Tampa employers have the largest health plans?
By insurance premium reported for 2024, Pfizer Inc ($5.4M), Tampa Bay Banking Company ($4.5M), Hill, Ward, & Henderson, P.A ($3.9M) lead. 25 Tampa employers are listed on this page; every employer in the record has its own page.
Which brokers and carriers are paid the most in Tampa?
By compensation reported by Tampa employers, the largest brokers are Lockton ($4.1M, 27 plans), The Baldwin Group ($3.4M, 42 plans), Mercer ($2.8M, 22 plans). By medical premium, the largest carriers are Blue Cross Blue Shield of Florida, Health Options, Cigna Health and Life Insurance Company.
Are Tampa employer health plans self-funded or fully insured?
Of 304 Tampa employer plans, 104 are fully insured, 111 are self-funded and 89 mix insured and self-funded coverage. Self-funded plans report only stop-loss and ancillary contracts on Schedule A, so their premium and broker pay understate total spend.
Other cities in Florida
Is your company on this page? Get its Form 5500 read next to the Tampa, Florida medians.
Tell us the company and a specialist writes up what the public Form 5500 record shows for it, if it files one: broker pay against the medians above, fee disclosure and filing timeliness, in a form you can forward to your CFO or counsel. Tick the box if you also want a 15-minute walkthrough call.
We don't sell your email. By submitting, you agree that BenefitsLedger and its benefits advisory partner, WellthCare, may email or call you about these findings. Opt out anytime by replying. See our privacy policy.